The North Carolina Department of Juvenile Justice and Delinquency Prevention
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About the Manual
 
Establishing Rapport
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Self-Esteem
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Relationships
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Communication
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Life Skills
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Body Image
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Spiritual Connection
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Social Skills
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Academic Success
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Career and Money
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Pregnancy Prevention
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Sexual Abuse
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Substance Abuse
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Addressing Hate
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Group Work
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Activities For Families
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Community Involvement
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References (PDF)
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Quick Links
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Thank You
 
 

 

 
 
 
 
 
Grateful Dead

No More Frogs To Kiss, By Joline Godfrey, Reprinted with permission from Harper Collins Publishing Company

The gross sales of the Grateful Dead in 1993 were $50 million. Take a teen to a rock concert and use it as a business case study. (Don't forget to enjoy the music!) See if she can name all the ways they make money: ticket sales, recording royalties, television specials, licensing agreements for T-shirts, coffee mugs, stadium blankets, etc. Then have her identify how other companies make money on a concert: equipment rental, providing security, technical support, limo rentals, etc.

The point of this music economics lesson is to demonstrate the ways one can combine a passion with business, as well as showing the interdependency of businesses. And with job security fading as quickly as moonbeams in the dawning sun, it won't hurt to point out the advantage of learning how to make jobs rather than "taking jobs."

 

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