No More Frogs To Kiss, By Joline Godfrey, Reprinted with permission
from Harper Collins Publishing Company
The gross
sales of the Grateful Dead in 1993 were $50 million. Take a teen to
a rock concert and use it as a business case study. (Don't forget to
enjoy the music!) See if she can name all the ways they make money:
ticket sales, recording royalties, television specials, licensing agreements
for T-shirts, coffee mugs, stadium blankets, etc. Then have her identify
how other companies make money on a concert: equipment rental, providing
security, technical support, limo rentals, etc.
The point
of this music economics lesson is to demonstrate the ways one can combine
a passion with business, as well as showing the interdependency of businesses.
And with job security fading as quickly as moonbeams in the dawning
sun, it won't hurt to point out the advantage of learning how to make
jobs rather than "taking jobs."